About Miche
In addition to more than 15 years experience in fitness training and coaching, Miche Hoffer brings to his clients the knowledge and discipline of a world class athlete. Born and raised in Stockholm, Sweden, Miche has been a member of the Swedish National Track Team since he was 16 years old. He is a champion decathlete, and is ranked among the top three in Sweden.

Miche is passionate about helping his clients achieve their fitness and/or athletic goals. His enthusiasm, expertise and engaging personality have created a following of fitness-seekers and athletes at all levels of experience.

Miche began working as personal trainer while studying at the University of Houston. He moved to California in 2000, and has worked as a personal trainer at fitness clubs in the peninsula area. He has also coached track and field at Los Gatos High School, Los Altos High School, Sacred Heart Prep School and Stanford University. In 2002, he and his fitness (and life) partner, Rowe, founded MichRoFit as a vehicle to spread their philosophy that fitness should not be just a part of life, it should be a WAY OF LIFE.

Miche is a certified personal trainer and strength coach (including all “Olympic lifts”). Additionally, he holds several continuing education certifications in performance nutrition, supplements, body composition and training plateaus. In his spare time, he's busy participating in various triathlons and Iron Man competitions.

About Rowe
Unlike Miche, Rowe Hoffer was a fitness late bloomer. Born and raised in the Philippines, where women are not encouraged to be athletic, Rowe didn't discover her passion and natural ability for competitive sports until her 20s. And quite a passion it was. For a period of about 10 years or so she played competitively at indoor volleyball, beach volleyball and tennis. She was also actively involved in kickboxing for about 4 years, and started an after-work kickboxing/fitness program to help her desk-jockey colleagues get into shape.

As a certified personal trainer and fitness instructor, Rowe brings to MichRoFit a special affinity for late bloomers and weekend warriors - individuals with busy weeks who like to play sports, ride bikes or power hike on the weekends. She says that to avoid injury and perform at their best, late bloomers and weekend warriors alike need to make time for exercise and conditioning during the week.

And she practices what she preaches! With a full-time corporate job, Rowe still manages to work with her fitness clients and stick to her own workout routine.

She will help you find fun and convenient ways to integrate exercise into your busy life so that fitness isn't just a part of life, but a WAY OF LIFE.

Now Offering Zumba!
It was a very fortunate coincidence - while on vacation in Mexico, Rowe was introduced to Zumba in the best possible way! A convention was being held at the same resort she was at, and classes were being led and attended by no less than Beto himself! Needless to say, she fell in love with Zumba and got her license to teach. She is thrilled to add Zumba to the fitness classes and programs that we offer and practice!

Rowe firmly believes that one has to practice what one preaches, especially when it comes to fitness and well-being. Zumba has been a perfect addition and wonderful compliment to her other workouts, and she knows it will be as well for you.

It's exercise in disguise, it is a party! Plus, it's a creative and fun outlet whether you are a dancer or not! See you soon!

Rowe is licensed to teach: